Native video advertising stands out from traditional video ads by blending seamlessly with the content around it. While traditional ads often interrupt the viewing experience, native ads are designed to match the look and feel of the platform they're on. This approach engages viewers more effectively, making them less likely to skip or ignore the ads. For those interested in learning more about this topic, I recommend checking out the native in video advertising handbook for in-depth insights. It’s a great resource to understand how this method can enhance ad performance.